Because it worked so well before…

Google is announcing it’s cloud-based iTunes competitor possibly as early as this Thursday.

“A couple of major labels were not as collaborative and frankly were demanding a set of business terms that were unreasonable and did not allow us to build a product or a business on a sustainable business,” said Jamie Rosenberg, director of digital content for Android. “So we’re not necessarily relying on the partnerships that have proven difficult.”

…and GoogleTV is such a vibrant product because of decisions like this…

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