Radical restructuring of USA Today

In an interesting story here. The author noted the game changing impact the iPad has had on not only publishing, but on accelerating the shift to digital content.

“Gannett isn’t the first media conglomerate to adjust its business model in response to the iPad. News Corp, which owns the reigning champion of US circulation rates, The Wall Street Journal, is going ahead with a plan to make a national digital newspaper geared toward the iPad and other mobile devices.”

“”We have to go where the audience is,” USA Today Editor John Hillkirk said. “If people are hitting the iPad like crazy, or the iPhone or other mobile devices, we’ve got to be there with the content they want, when they want it.””

Game changer…

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